Green is the New Black: 5 Luxury Brands Embracing Eco-Friendly Tanning

Green is the New Black: 5 Luxury Brands Embracing Eco-Friendly Tanning

Leather, the very definition of luxury, has been synonymous with elegance and class for centuries. But in a world increasingly conscious of the environment, the traditional way of tanning leather is taking a hit. Worry not, dear luxury aficionado, as there's a wave of change in the tides - the rise of eco-friendly tanning. Curious about which top-tier brands are leading this movement? Let's jump in!

The Tanning Dilemma

Historically, chrome tanning, quick but chemical-laden, has been the go-to method for most luxury brands. However, its environmental footprint has led to a new breed of forward-thinking luxury brands leaving no stones unturned in their quest for green alternatives. It's like finding that extra truffle in your risotto. Surprising Yet oh-so-satisfying!

Brands at the Forefront of Change

• Stella McCartney

  The queen of sustainable luxury, Stella McCartney's brand is a frontrunner in alternative and renewable materials, using plant-based and lab-grown leather.

• Elvis & Kresse

  Can discarded fire hose be luxurious? Elvis & Kresse answered with a resounding YES! Their line of sustainable lifestyle accessories is proof that luxury doesn't have to harm the environment.

• Heritage Brand

  Their iconic pieces are crafted from vegetable-tanned leather, making them a sustainable option without compromising luxury and durability.

• Issara

  Committed to traceable, toxin-free, full-grain leather, Issara puts eco-friendly tanning at the heart of its operations, luxuriously weaving sustainability into fashion.

• Guava & Gold

  With a focus on recycled and organic materials, Guava & Gold's handcrafted leather goods represent luxury with environmental consciousness.

The Future is Green

According to Technavio, the eco-friendly tanning market will grow by USD 1.67 bn during 2020-2024. With luxury brands increasingly adopting eco-friendly tanning, it's only a matter of time before the majority embraces this sustainable transition. Remember, what's good for Mother Earth can surely make a dapper pair of shoes!

References:

• 'Sustainability | Stella McCartney' - stellamccartney.com
• 'Elvis & Kresse: Sustainable Luxury Redefined' - forbes.com
• 'Vegetable-tanned leathers by heritage brand' - Leathermag
• 'Issara – A Journey towards Ethical Luxury' - fairtrunk.com
• 'Guava & Gold: Where sustainability meets luxury' - vogue.com